Trend Forecasting and Consulting by Michelle Lamb
Webinars, color specification, trend direction, retail reconnaissance, articles for your publication and more!
Recent Posts from The Trend Curve Blog
Cottagecore & Grandmillennial Trends Find a Home in Food
The Specialty Food Association announced its annual sofi™ Award winners last month. A glimpse at the honorees shows how some brand marketers are flaunting their farm heritage. This caught the attention of The Trend Curve team because it connects with a growing consumer interest in living a closer-to-the-land lifestyle—or at least the appearance of it. About […] Read more...
Kids’ Trends at Las Vegas Market
At the April Las Vegas Market, the latest directions for kids’ products looked fresh and fabulous. COLOR Kids are always drawn to bright colors. In Las Vegas, however, bright color stories were delivered in more nuanced ways. In some cases, color application included watercolor, gradient or splatter textures that tempered their impact. As a result, […] Read more...
Cool Christmas
Anyone who attended my Holiday-season webinars in the past two last years may remember that I emphasized the rise of green for Christmas. The big winner in this color family was mid-tone eucalyptus, a shade that has now been fully embraced. Fast forward to 2021, and the market is ready for the next evolution of […] Read more...
Pets, the Pandemic and Holiday Décor
Pets, especially dogs and cats, are trending as a topic in fourth-quarter seasonal décor. Why? Because for many consumers, they were already valued members of the family. They truly deserved a role for the Holidays. During the pandemic, pets have become even more important. These furry companions have helped many of us deflect loneliness. They […] Read more...
The Housewares Connection to WFH
From the earliest days of the pandemic, everyone realized how essential a pleasant and comfortable work-from-home space is to efficiency, productivity and creativity. Those factors are still top-of-mind for consumers, since the number of people working permanently at home is expected to double this year. This is one of the biggest lifestyle trends right now. […] Read more...
Anticipating 2021-22 Seasonal Trends
In our year-and-a-half of quarantine and isolation so far, we ‘ve had plenty of time to think about the people we have been separated from, and the traditions we once shared with them. To say that we now long for these touchpoints is an understatement. Whether 2021 is the year we return to our friends, […] Read more...
Halloween 2020 is Really BIG!
The National Retail Federation’s annual purchase intent survey, fielded in September, revealed that Halloween celebrations will be fewer this year. Compliments of the pandemic, only 58% of Americans planned to participate, down from 68% a year ago. Still, a Harris poll conducted on behalf of the National Confectioners Association found that 74% of millennial moms and […] Read more...
Why Trends Mean Even More to Christmas in a Covid-19 World
There is a lot riding on Christmas every year. For 2020 and into 2022, however, there has never been more at stake. Why is that? To begin with, consumers are planning to reign in their spending. A July 15 Coresight Research survey revealed that 48% of consumers intend to spend less on the Holidays in 2020 […] Read more...
Retail Energy in Paris
Over the past three years, we have teamed up on a number of seminars and webinars about best practices in retail visual display. If attendance at our June AmericasMart’s Apparel Mart webinar program is any indicator, audiences are appreciating our unique perspective. They are drawn to our combined expertise in trend forecasting, licensing, marketing and […] Read more...
Décor’s Response to Covid-19
It’s interesting to see how décor choices have started being impacted by the pandemic. In response to Covid-19, some consumers have found themselves newly drawn to tradition. Within this segment, the pull of classic elements that speak to timeless truths has been particularly obvious. Often subliminally, they point out how humans have survived through the […] Read more...
Cookbooks by Black Authors
Anyone who knows me already understands that I’m better off in a kitchen with two microwaves, rather than two ovens. Yes, I did learn to cook. As the youngest of eight kids, I regularly whipped up excessive quantities of everything from pasta sauce to hotdish (I’m originally from the midwest). However, I never really wanted […] Read more...
First Mall Visit Since Stay-at-Home Orders
Malls and retail stores are opening up in SoCal, albeit slowly. Still, it was good to see a bit of life on the bricks-and-mortar scene on my first trip to a mall since stay-at-home orders were issued in mid-March. At the Shops at Mission Viejo this week, department-store anchors Macy’s and Nordstrom remained dark. Other […] Read more...
What COVID-19 is Teaching Consumers About Quality
In early April of this year, an MIT survey of 25,000 American workers found that 34.1%, or just over one third of workers, had shifted to remote work. Add this number to the 14.6% of respondents that were already working from home, and the result implies that nearly half the US workforce is now working […] Read more...
Holiday Trends Q&A
A week or so ago, Tom Mirabile of Springboard Futures and I were interviewed about fourth-quarter seasonal trends. The venue was a webinar hosted by Lenise Willis, Editor in Chief of Gifts & Decorative Accessories magazine. The timing was perfect. My fourth-quarter seasonal forecast, The Return of Happy Holidays™ had just been released, so seasonal […] Read more...
Anticipating a Boost for Navy
Color studies done in the early 1940’s, and repeated many times since, confirm that blue is North America’s favorite color family. And why not? Blue has high appeal for both men and women. Another interesting fact is that the degree of preference for blue is high from the start. It increases a bit from childhood […] Read more...
Interview Topic: Seasonal Trends
On Thursday April 23, consumer trend analyst Tom Mirabile of Springboard Futures and I will be interviewed by Gifts & Decorative Accessories’ Editor in Chief, Lenise Willis. In the webinar, “New Seasonal Realities for a Post-COVID World,” our conversation will focus on how today’s health crisis may change fourth-quarter holiday and seasonal products, as well […] Read more...
Halloween, Harvest and Christmas Will Still Come
Are fourth-quarter celebrations at risk, given the current Coronavirus crisis? That’s a question I’ve been hearing for the past several weeks. It was top-of-mind as I prepared The Return to Happy Holidays™, my seasonal color and trend forecast for Halloween, Harvest and Christmas assortments. If Easter is any guide, we know that consumers will still celebrate. […] Read more...
For the Future of Wood, Lighten Up
For several seasons, colorful finishes like brown on walnut and gray or black on oak have been on-trend for furniture, lighting and decorative accessories. But of course, nothing remains static in the world of trend. Today, walnut’s popularity has leveled off, along with the preference for Mid-century Modern looks. Gray and black finishes, while still […] Read more...
From Gray to Brown: A Brief Trend History
In a conversation last week, a colleague asked whether I recommend gray for upcoming trend assortments. My answer was no. I realize that lots of people still love gray. If you are one of them, you have plenty of company. That said, the rate of preference for gray is solidly in decline, causing gray to shift […] Read more...
Home Décor to Color
There are a lot of coloring books out there for both kids and adults. But how many of them focus on home décor as the subject? My email this morning included a message from furniture-maker Blu Dot. Attached was a coloring book, featuring some of their pieces, sent just for fun. Marketing Director Kelly Sieben […] Read more...