A magazine called Inspired House has become a favorite of mine over the past year, and I highly recommended it. So you might wonder why it took me until December 27 to read this month’s issue. It’s all because of the vast numbers of books, magazines and catalogs that we receive and read at The Trend Curve™. There are so many that even our favorites sometimes have to wait!
In the December issue of Inspired House, an eight-page feature called How to Choose a Wood Floor caught my attention. It is one of the best all-round primers on the subject that I have seen anywhere. Written by Josh Garskof, this article covers solid, engineered, exotic and reclaimed options as well as laminates that look like wood in an easy-to-understand overview that includes the pros, cons and cost of each.
This month’s issue also contains an article by Nan Chase about leather furniture that provides lots of need-to-know details (Hide…and Seek. What to look for in Today’s Colorful and Versatile Leather Furniture). This piece features a leather glossary and a full page devoted to showing and explaining today’s leather looks (wovens, metallics, etc.).
These two articles, intelligently written and packed with usable information, are excellent examples of how consumers can be educated with essential category information. These are tools that can be used to create a comfort level with purchasing decisions.