In a conversation last week, a colleague asked whether I recommend gray for upcoming trend assortments. My answer was no. I realize that lots of people still love gray. If you are one of them, you have plenty of company. That said, the rate of preference for gray is solidly in decline, causing … [Read more...]
Why Décor Needs Classic Style Again
A return to classic elements has begun moving the needle on home-décor style trends. It is part of a broader interest in traditional décor that has been building for about two years. In the wake of COVID-19, The Trend Curve expects classicism to really take off. Why do we believe this so … [Read more...]
Wallpaper Is No Wallflower
Wallpaper is back in a big way. This phrase refers to the accelerating preference for using wall coverings throughout the home. It alludes equally to the scale of motifs in the freshest new on-trend designs. There is nothing boring about these papers. In a bold reimagining of an outdated 80s … [Read more...]
Halloween Trend: Gold Metallic
Move over, orange! There’s a new player in town for Halloween. Gold metallic is one of the freshest emerging color trends for October 31. The idea of swapping orange for gold in your Halloween mix may seem odd at first. After all, Halloween is casual and fun, while gold is considered as a … [Read more...]
Christmas Redux: Letters To Santa
Letters to Santa is a sweet, child-like Christmas theme that The Trend Curve highlighted last in our 2012 color-and-trend forecast, ‘Tis The Season. For 2022, it is making a comeback. In fact, at Christmasworld in Frankfurt and at the Atlanta Gift Market, this theme was just emerging (we posted … [Read more...]
Red or Green, Not Red and Green
When it comes to Christmas, conventional wisdom holds that the most salable color story is red and green. I’m here to tell you that while this may be absolutely true for core products—the bestsellers you repeat with success year-after-year—nothing could be further from the truth when it comes to … [Read more...]
Down With Denim Blue
Many Portuguese towel, rug, throw and bed-linen makers exhibiting at the last Guimaraes Home Fashion Week agreed that blues are key. Antonio Salgado characterized this color family as being, “on top.” Coton Couleur said sales of their blue products were rising. One mill, Domingos de Sousa, projected … [Read more...]
Time For Less Trend Product?
Is our obsession with color trends killing the planet? A Fast Company article by Elizabeth Segran asks just that question. The piece chides us with numbers that reveal our wastefulness—like how many times we wear an item before banishing it from our closet (down 36% to seven to 10 times since 2000), … [Read more...]
A Mix of Horror and Fun Midsummer Scream
Because I forecast color and design trends, consumer shows are not normally on my radar. After all, the products shown at consumer events come way too late in the trend cycle to be of any use to forecasts for the industry. But I have learned that this is not necessarily true of Midsummer … [Read more...]
Keeping Embellishments Simple at GHFW
Guimares Home Fashion Week is a showcase for Portuguese manufacturers of towels, rugs, sheets, comforters, throws and more. The fourth annual edition of GHFW took place June 26 and 27. One of the biggest trends at this year’s fair came from embellishments. This was not because they were opulent … [Read more...]