Is our obsession with color trends killing the planet? A Fast Company article by Elizabeth Segran asks just that question. The piece chides us with numbers that reveal our wastefulness—like how many times we wear an item before banishing it from our closet (down 36% to seven to 10 times since 2000), … [Read more...]
Lessons Learned from Halloween 2017
Those who create retail assortments rarely get a full view of what happens to products they develop and select at the fateful point of purchase. Which items really made cash registers ring? Which in-store displays actually swayed customers to buy? Not knowing the answers to these questions can feel … [Read more...]
Pets and Halloween
When two very popular subjects collide in time and space, the results can be explosively profitable! That’s what’s happening with pet products and Halloween right now. Pets+ Magazine recently reported that pet-related stocks “are crushing it” in the market these days. Bloomberg states, “An … [Read more...]
Retail Reconnaissance Made Easy
If you are a product-development specialist, retail buyer, packaging designer or a visual-display professional, reading the next few paragraphs could very well save you hours and hours of time! After 30 years in the décor forecast business, The Trend Curve has its own proven approach to both … [Read more...]
More Earnings in Your Halloween Goody Bag!
The Trend Curve has always believed in the potential of Halloween. Now we have even more reason to get behind it—and so do you. According to the newest findings of the National Retail Federation, Halloween Spending is expected to reach $8.4 in 2016. This represents 12% year-over-year growth, … [Read more...]
Trends for All of Fall 2017
Type “trends for fall 2017” into a search engine and you’ll see a myriad of autumn apparel. If you’re lucky, your results might include The Trend Curve’s latest Haute Halloween and Fall forecast. Overall, however, the direction out there about fall décor is a gray zone with very little new … [Read more...]
London is Going to the Dogs
On a retail trend-spotting tour of London last week, dogs seemed to be everywhere. They were seen in the shapes of items from giant erasers to flocked busts. Used in pattern, dogs popped up on aprons, tea towels, plates and platters, baking dishes, bedsheets and lots of cushions. They were … [Read more...]
The Spooky Stats Behind Halloween Spending
Halloween may be an ideal time for fortunetelling, but when it comes to what prompts spending for All Hallow’s Eve, unnerving mysteries prevail. For instance, according to the National Retail Federation, Halloween 2012 was the highest retail-earnings year for this ancient Holiday—even though it did … [Read more...]
From Utility to Creativity
Many of us have similar ideas of what a paint store looks like. A sea of color cards greets you at the door. Gallon cans of paint line utilitarian shelves. Brushes hang from pegs in good/better/best assortments. Whether you’re painting interior walls, changing the color on the shutters or giving an … [Read more...]
Preparing for St. Patrick’s Day 2017
Are you feeling lucky? You will be, if you’re prepared for the wearing of the green next year at this time! St. Patrick’s Day may seem like an inconsequential occasion to some, but it’s actually significant enough to be listed in the top eight holidays for consumer spending, according to the … [Read more...]