Sometimes I see a display that reaches out, grabs me and makes me take notice. I saw such a setting in Hall 9 on the first floor, which was unexpected. Why? Part of the reason is that 9.1 is a housewares floor, filled with cookware and silicone baking items, not one filled with décor items. Another reason is that the product is made of stainless steel, not some trend-right hue.
The stand that caught my eye was Rosle’s. This company built a garden vignette with fake grass in which a single kitchen utensil in three sizes was “planted” along with tulips. The display was light-hearted and fun, but the product itself was even better.
Rosle’s new tongs have a self-locking mechanism that engages when they are pointed up, and cannot be engaged when they are pointed down for use. It’s a simple innovation but one that is bound to save a lot of frustration in kitchens around the world.
Another item from Rosle, called Versalid, is equally clever. It’s a stainless steel bowl with an asymmetrical rim that makes it easier to pour without dripping. An inner silicone ring and a valve on the lid that can be pressed closed make this bowl leak-proof when carried from place to place. An insert for the bottom keeps water off of what ever you defrost. That’s a throw away feature that I would never use, but the rest of the piece has a compelling story.