I have been attending markets and trade shows for a very long time. Over the course of those years I have seen lots of evolutions. Today, at the Las Vegas home furnishings market, I saw the addition of a product category that made me stop dead in my tracks: acupuncture products.
At Creation Therapy in the Las Vegas Convention Center, Mr. J.K. Choi, an acupuncturist, demonstrated how a small, hand-held electronic device emits tiny shocks that stimulate pressure points. This device is sold for use on both people and animals. After I tried it, I knew that my dog, Winston, would never sit still for it.
The micro shocks came fast on my shoulders and back. They didn’t actually hurt, although I would not characterize the demonstration as relaxing by any means. But here is the crazy thing: when Mr. Choi was finished and I stood up, all of the achy feelings that I always get from carrying a heavy brief case over my shoulder while walking on hard floors was GONE. That was pretty amazing.
So I actually considered whether I might buy such an item and maybe sometime I will. But was that the goal of this company? Did they really buy booth space at the Las Vegas Convention Center to show an alternative healing device to people who might want to buy one for themselves? I don’t think so. I believe that alternative healing, massage, homeopathy and the like, are now so mainstream that many gift and decorative accessory stores can and do sell these products and sell them well.
When I think about things that way, Creation Therapy fit right into the mix in Las Vegas.