Lift, showing at New York’s International Contemporary Furniture Fair (booth 1571), had one of the best stories I’ve heard in years. This firm is the brain child of six young men in their mid 20’s who are all industrial designers. Each has a day job designing footware, motocross gear, electronics or something else. But on the weekends, they get together to make short films and to create products with social commentary.
Enter OOH OOH, a transformer you sit on.
OOH-OHH begins as a friendly looking gorilla made of fabric covered foam components—the prefect conversation piece for any home or office. When the pieces are pulled apart, VOILA! they become three individual places to sit.
The designers are just having fun. They are taking a jab at high style contemporary design with their self-proclaimed absurd (yet space saving) chairs. John Currie, editorial correspondent for The Trend Curve in the photo below at left, thought it was comfortable enough to lounge on all day. I loved the energy behind it and the fact that these young men were pushing their own horizons as designers.
Pictured in the photo on the right are five of the six designers: Amit Mirchandani, Karson Shadley, Eric Bergman, Pichaya Puttorngul, Nick Cronan. Not pictured: Tory Cross.
