There are a few companies I always try to see when I am at the Ambiente trade fair in Frankfurt, Germany. One of them is Cosmique Global. This New Delhi-based textiles company does trend like few others. That’s because they not only know which looks are best for their categories of toss pillows and throws, but they also know how to make each trend their own. Case in point: plaids. These patterns are incoming on the bell curve for trend, and are forecasted to become a major influence for 2010 home décor. Menswear influences are converging with this direction, adding momentum to both segments.
Cosmique Global began with a plaid throw, then appliquéd yarn and fabric leaves and blossoms to make it special. A glen-plaid pillow was delicately embroidered with a bird-and-floral design to keep it from feeling too masculine. These two examples show how it is possible to not just follow a trend, but interpret it.
While many other companies have retreated to what is safe and familiar, or even basic, this company continues to offer colors and designs that are fresh and exciting. And in today’s challenging economic climate, that is exactly what is needed to get the consumer’s attention and get them to buy. As the president of a furniture company told me in Las Vegas this month, “You can’t excite with basics.”
The best defense against slow sales is fresh product—new colors and new styles. Cosmique Global is a great place to find it.