I love Messe Frankfurt’s Christmas World trade fair. It is a once-a-year event that I always look forward to. It is part of Premier, which also houses Paper World and Beauty World, but I don’t generally walk those venues. I devote myself exclusively to Christmas at this event.
The Trend Curve™ produces a CD-ROM trend report from this fair. It is part of our Trend Album™ series of products, and will be available in just a couple of weeks. If you are interesting in pre-ordering this product, be sure to call or email Janice Carlson for details (this is such a busy time of the year for Trend Album releases! Our version from the Heimtextil trade fair, also in Frankfurt, Germany, will debut in a few days, and the Maison & Objet version will be out by mid-February).
Yellow was one of three color trends called our in the Christmas World trend show. Like Blue and White, Yellow was featured in a central display meant to inspire and enlighten. For the most part, this trend had to do with Gold. Flat or metallic, this member of the Yellow family was on-trend, covering the market in every category.
A few companies took the Yellow trend a bit more literally, using bright, sunny and sometimes even intense shades. The result was eye-catching! Here are a few examples from the Christmas World trade fair floor this week.
Il Rustico’s Yellow treee: intense, fun, ready to be covered in brights.
An upside-down tree dressed in Yellow from Prodglab Glas: upside-down trees showed up in a few more stand displays this year in sizes like the small one you see here to full-sized trees.
Van Manen’s sunny Yellow and Brown setting: once the Brown was added in, I couldn’t help but get a bit of a retro feeling from the display.
BHD Sarl’s springy Yellow ornaments: done along with a series of bright hues, this look was pure fun.