Trend Flash™ is exclusively for members of The Trend Curve™ subscriber family with immediate updates from major markets and trade shows around the globe. Jane Stockel, Editorial Correspondent for The Trend Curve, was in London for this annual floral event in Chelsea. Her top-line trends are below. A complete article about it will appear in the next edition of The Trend Curve.
For even more about this important show, which impacts sculpture, garden design and floral patterns, as well as flowers themselves, save $100 by pre-ordering Trend Album™ Chelsea Garden Show. This volume will give you the whole story about outdoor environments at Chelsea. (Just $275.00, regularly $375.00)
As a special bonus, those who purchase the Chelsea trend report will also receive Once Around™ London. Michelle Lamb and Jane Stockel’s report about the colors and styles that are trending up at retail in London will be included with Trend Album™ Chelsea Flower Show 2011 at no additional cost, but only for a LIMITED TIME, so preorder using the form below.
Noteworthy at this year’s Chelsea Garden Show:
– Royal blue got a boost from the royal wedding
– Blue-cast reds also advanced, especially in foliage and garden structure
– Peach and coral were fashion-forward for garden, apparel, home goods
– Rust was favored by iris enthusiasts
– Strong yellow accents punched up swathes of lavender and purple
– Pinks remained show stoppers for roses and peonies
– While sand tones took over as the hard surface of choice…
… a shade called Honey Tone was the best-in-show color for garden walls
PATTERNS AND MATERIALS
– There was a shift to planting in straight lines
– Vertical planting came with geometric tendencies
– Going Green became Being Green with wearable art
– Glass verandahs debuted
– Garden seating took on softer forms
– Sculptures aquired an ecstatic tone
– Motif flower for the 2011 Chelsea show: rhododendron
– The royal wedding created color buzz, plus new rose and bridal themes
– Floral ballerinas were inspired by the film “The Black Swan”
– 300 years of horseracing at Royal Ascot influenced florists’ displays
– Grow-your-own, self-sustainability and responsibility kept building
– So did recycling
– Gwyneth Paltrow launched the B-and-Q Edible garden
– Forties-fifties styles were evoked via design elements.
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