Trend Flash™ emails are sent exclusively to The Trend Curve™ members with immediate updates from markets and trade shows around the globe. Michelle Lamb, Editorial Director for The Trend Curve, was in Orlando for the Global Pet Expo. Her top-line trends are below. For more details about this annual event, read the April 2010 issue of The Trend Curve.
Most important:
COLOR
– Pink continued as the top color—for girl pets, of course!
– Browns, especially dark-value types, took off
– They were seen as a replacement for Black
– Greens were incoming
– Petrol Blue emerged
– Purples did, too, in medium values
DIRECTIVES
– Organic and natural foods continued to grow
– So did the use of recycled materials in items like toys and beds
– Pet safety meant a shift to the same kinds of plastics debuting for people
– Performance materials got lots of attention in pet wardrobes
– New toys and beds transformed from one shape to another
FINISHES AND MOTIFS
– Pearl finishes were hot in plastics and ceramics
– Matte/glaze made a statement
– Peace signs surged ahead
– Skull-and-crossbones motifs came with pattern twists
– Plaids kept popping up for newness