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You are here: Home / MEMBERS ONLY / Trend Flash™ / Trend Flash™ Holiday and Home Expo 6/11

Trend Flash™ Holiday and Home Expo 6/11

June 23, 2011 By Trend Staff -

Trend Flash is exclusively for members of The Trend Curve™ subscriber family with immediate updates from major markets and trade shows around the globe. Michelle Lamb, Editorial Director for The Trend Curve, is in Dallas trend spotting the permanent floral category at the Holiday and Home Expo. Her top trends are below. Look for more details in the nextissue of The Trend Curve.

Notable in Dallas:

COLOR
– Pinks saturated the market
– Purple preferred their blue side
– The salmon-to-orange range perked up floral arrangements
– Greens expanded
– Designer colors backed off fast

CHARACTER
– Up was directional for the newest flowers
– Color blocking was translated to vessels
– An American sensibility emerged
– Old-world stepped back in favor of simplicity
– Dried grasses hinted at a comeback

TYPES AND STYLES
– Though still on the top-5 list, orchids had less status
– Hydrangeas expanded in surprising ways
– Tradition looked to peonies
– Rose stems showed up as decorative elements
– Moss still mattered, but it covered more sparsely

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