Trend Flash comes exclusively to Members of The Trend Curve™ subscriber family with immediate updates from major markets and trade shows around the globe. Michelle Lamb, Editorial Director for The Trend Curve, is in Frankfurt, Germany for the annual Paperworld trade fair. Here are her top-line trends from it:
COLOR
– Purple was the undisputed color lead
– Gray followed
– While Blues were rising…
– …Spring Green was well represented
– Forest was emerging to represent darker Green values
– Gold metallic was still strong for paper
Textures and Techniques
– Glitter kept popping up
– New closure methods updated planners
– Snake textures looked sleek when abstracted
– Ergonomics continued to be key for both adults and kids
Patterns
– Licensed characters still drove designs for the youngest students
– Plaids were building
– Photo techniques did not decline
– Modified dots joined basic styles
– Layered design was explored in all categories
– It was impossible to miss the trend toward folkloric patterns