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You are here: Home / MEMBERS ONLY / Trend Flash™ / Trend Flash™ Tendence Trade Fair

Trend Flash™ Tendence Trade Fair

August 10, 2010 By Trend Staff -

Trend Flash emails come exclusively to Members of The Trend Curve’s subscriber family with immediate updates from markets and trade fairs around the globe. Michelle Lamb, Editorial Director for The Trend Curve ™, is in Frankfurt for the Tendence fair. Her top-line trends are listed below.

Notable in Frankfurt:

COLOR

  • Purple reigned supreme
  • Best partner: Gray
  • Companies were introducing new Blues
  • Greens looked good for Spring, but not Lime like before
  • Neutrals grew, getting the market’s attention as they did so
  • Pastels experienced a seasonal surge

MATERIALS AND FINISHES

  • Felt was still on-trend in a big way
  • Yarn showed up in unexpected applications
  • Dull was directional for metallics
  • Metal made multiple trend-right statements
  • Petrified wood gathered momentum
  • Silicone’s use for lighting continued

PATTERNS AND MOTIFS

  • Birds were stronger than ever, while butterflies held back
  • Herbs advanced with both Vintage and Gardening trends
  • Photo-realistic prints suggested a comeback
  • Deer did more than hint at a return; they were emerging
  • Preppy overtones showed up too often to ignore
  • Calico scale covered the market

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