Halloween means BIG business. How big? The National Retail Federation reported $9.1 billion in total sales in 2018. Costumes had the largest piece of the action with $3.2 billion in sales, followed by $2.7 billion in decorations, $2.6 billion in candy and .4 billion in greeting cards.
These numbers suggest that the market has plenty of room to explore a range of different styles. That diversity of looks is exactly what is reflected in our forecast trends and colors for Halloween and Fall 2020.
A COMPLETE TREND & COLOR FORECAST
Haute Halloween and Fall™ is available for immediate download after purchasing. With bullet-point details about the mood, motifs and materials, plus color notations from Pantone’s Fashion, Home + Interiors system, everything you need is at your fingertips.
ABOUT THE TREND & COLOR FORECAST
The PDF download of Haute Halloween and Fall™ includes details for 12 trends, each with their own specified palette of volume-selling, accent and fashion-forward colors.