Halloween may not be celebrated worldwide, but it is still among the most important holidays of the calendar year. Just ask the 179 million Americans that The National Retail Federation says were set to celebrate Halloween in 2017 by buying candy, costumes, décor and more.
The Trend Curve’s team looked in on 98 retail sources in the Americas, Europe and Australia, snapping pictures of store windows, key items, original visual displays and notice-me signs in specialty, drug, grocery, gift, apparel, candy and department stores. We took stock of email and online promotions, too.
Then, we organized those pictures to give you the most information possible from each of 98 retail businesses that were set for Halloween.
In addition to store-specific overviews, hundreds of images have been curated into cohesive color and style trend stories, as well as Clever Products, Modern Messaging and Ingenious Packaging categories to show you best practices for Halloween 2017.
It’s all here to help you add energy to your next seasonal assortment, perk up your visual displays and create more engaging signs that will make Halloween 2018 and 2019 even more successful!
Who Uses This Forecast
Product-development specialists, retail buyers, packaging designers and visual-display professionals can benefit from the images and insights found in Taking Stock of Retail.
When to Buy and Use It
Buy this retail report now to prepare your products, packaging and display for 2018 and 2019 retail selling.
What You Receive
Taking Stock of Retail™ Halloween 2017 is a downloadable report, with 150 pages and over 600 images taken on-site at more than 98 retail locations, plus snaps from online and email promotions.
Who is Behind Taking Stock of Retail™?
Taking Stock of Retail™ is a joint venture between the trend experts at The Trend Curve and the licensing experts at Lookout Marketing.