Remembering, Reengaging, Reassurance, Renewal, RejoicingManufacturing may be at a relative standstill right now, but product development is not. In fact, those who develop assortments understand the vital role they will play in the consumer’s emotional recovery from COVID-19. This will be done through designs that create a sense of comfort and allow consumers to express their amplified appreciation for friends and family, as well as their hopes and wishes for the future. This will be doubly important in assortments for fourth-quarter holidays.
The Return of Happy Holidays provides a roadmap to color stories and styles for Halloween, Harvest and Christmas. Each palette and trend in this package has been filtered through a COVID-19 lens. This vetting process not only ensures an emotional frequency that is tuned to the need for solace and the longing for cheer, but also gives these trends the best opportunity for success from now through 2022.
This package includes more trends than any past trend package, since it covers multiple seasons. It is also a blend of newly developed trends, plus select trends carried over because COVID-19 increased their potential for the future.
What is in the package:
- 8 Christmas trends
- 6 Halloween/Harvest trends
- Bullet point details for each trend
- A color palette of volume/accent/spot colors, specified in RGB values
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