There is a lot riding on Christmas every year. For 2020 and into 2022, however, there has never been more at stake. Why is that? To begin with, consumers are planning to reign in their spending. A July 15 Coresight Research survey revealed that 48% of consumers intend to spend less on the Holidays … [Read more...]
Holiday Trends Q&A
A week or so ago, Tom Mirabile of Springboard Futures and I were interviewed about fourth-quarter seasonal trends. The venue was a webinar hosted by Lenise Willis, Editor in Chief of Gifts & Decorative Accessories magazine. The timing was perfect. My fourth-quarter seasonal forecast, The … [Read more...]
Interview Topic: Seasonal Trends
On Thursday April 23, consumer trend analyst Tom Mirabile of Springboard Futures and I will be interviewed by Gifts & Decorative Accessories’ Editor in Chief, Lenise Willis. In the webinar, “New Seasonal Realities for a Post-COVID World,” our conversation will focus on how today’s health crisis … [Read more...]
Halloween, Harvest and Christmas Will Still Come
Are fourth-quarter celebrations at risk, given the current Coronavirus crisis? That’s a question I’ve been hearing for the past several weeks. It was top-of-mind as I prepared The Return to Happy Holidays™, my seasonal color and trend forecast for Halloween, Harvest and Christmas assortments. If … [Read more...]
Christmas Redux: Letters To Santa
Letters to Santa is a sweet, child-like Christmas theme that The Trend Curve highlighted last in our 2012 color-and-trend forecast, ‘Tis The Season. For 2022, it is making a comeback. In fact, at Christmasworld in Frankfurt and at the Atlanta Gift Market, this theme was just emerging (we posted … [Read more...]
Red or Green, Not Red and Green
When it comes to Christmas, conventional wisdom holds that the most salable color story is red and green. I’m here to tell you that while this may be absolutely true for core products—the bestsellers you repeat with success year-after-year—nothing could be further from the truth when it comes to … [Read more...]
Gingham? Check!
If you count yourself among gingham’s adoring fans, get ready to be wowed. A revival of these cheerful checks is emerging for tableware and décor that feel breezy and lighthearted. Assortments debuting at Dallas Market Center in June, and AmericasMart in July showed off a range of sizes, colors … [Read more...]
New Christmas Critters
When you think of the animals most likely to show up in Christmas décor, deer, moose and squirrels are probably top-of-mind. But at the Christmasworld trade fair, things were changing. In the Loft trend area, for example, dogs were more prevalent than any other creature in the displays. In stand … [Read more...]
Dots are On-Trend for Christmas
I just finished writing Trend Album™: Christmasworld 2018, The Trend Curve's trend report about the Christmasworld trade fair that runs about 80 pages and includes more than 150 images. Among the noteworthy surface-design trends for Christmas was dots. Dots are trending for Christmas because they … [Read more...]
Christmasworld Trends for 2018/19
There's a reason why 10s of thousands of visitors from over 100 countries attend the Christmasworld Show in Frankfurt, Germany every year. It's because virtually all Christmas decor starts with the vast array of products shown at this market. And the 2018 edition promises to be even more innovative … [Read more...]