There is a lot riding on Christmas every year. For 2020 and into 2022, however, there has never been more at stake. Why is that? To begin with, consumers are planning to reign in their spending. A July 15 Coresight Research survey revealed that 48% of consumers intend to spend less on the Holidays … [Read more...]
Anticipating a Boost for Navy
Color studies done in the early 1940’s, and repeated many times since, confirm that blue is North America's favorite color family. And why not? Blue has high appeal for both men and women. Another interesting fact is that the degree of preference for blue is high from the start. It increases a bit … [Read more...]
From Gray to Brown: A Brief Trend History
In a conversation last week, a colleague asked whether I recommend gray for upcoming trend assortments. My answer was no. I realize that lots of people still love gray. If you are one of them, you have plenty of company. That said, the rate of preference for gray is solidly in decline, causing … [Read more...]
Color’s New Signature for 2018
Each year has its own color signature. This is more than a single dominant hue—any company’s color of the year. Instead, it is the overall personality of the palette for trend products. For 2018, the market will experience one of the most significant shifts in a decade. For several years, … [Read more...]