Revenge travel? Yes, please! We love this buzz-phrase because we can totally relate. It’s all about being cooped up during COVID. It speaks to people wanting to get away, fly away, like in the lyrics from Lenny Kravitz’ 1998 hit. And almost two years after exploding on the tourism scene, the … [Read more...]
The Housewares Connection to WFH
From the earliest days of the pandemic, everyone realized how essential a pleasant and comfortable work-from-home space is to efficiency, productivity and creativity. Those factors are still top-of-mind for consumers, since the number of people working permanently at home is expected to double this … [Read more...]
Anticipating 2021-22 Seasonal Trends
In our year-and-a-half of quarantine and isolation so far, we 've had plenty of time to think about the people we have been separated from, and the traditions we once shared with them. To say that we now long for these touchpoints is an understatement. Whether 2021 is the year we return to … [Read more...]
Halloween 2020 is Really BIG!
The National Retail Federation’s annual purchase intent survey, fielded in September, revealed that Halloween celebrations will be fewer this year. Compliments of the pandemic, only 58% of Americans planned to participate, down from 68% a year ago. Still, a Harris poll conducted on behalf of the … [Read more...]
Why Trends Mean Even More to Christmas in a Covid-19 World
There is a lot riding on Christmas every year. For 2020 and into 2022, however, there has never been more at stake. Why is that? To begin with, consumers are planning to reign in their spending. A July 15 Coresight Research survey revealed that 48% of consumers intend to spend less on the Holidays … [Read more...]
Décor’s Response to Covid-19
It’s interesting to see how décor choices have started being impacted by the pandemic. In response to Covid-19, some consumers have found themselves newly drawn to tradition. Within this segment, the pull of classic elements that speak to timeless truths has been particularly obvious. Often … [Read more...]
First Mall Visit Since Stay-at-Home Orders
Malls and retail stores are opening up in SoCal, albeit slowly. Still, it was good to see a bit of life on the bricks-and-mortar scene on my first trip to a mall since stay-at-home orders were issued in mid-March. At the Shops at Mission Viejo this week, department-store anchors Macy’s and … [Read more...]
What COVID-19 is Teaching Consumers About Quality
In early April of this year, an MIT survey of 25,000 American workers found that 34.1%, or just over one third of workers, had shifted to remote work. Add this number to the 14.6% of respondents that were already working from home, and the result implies that nearly half the US workforce is now … [Read more...]
Anticipating a Boost for Navy
Color studies done in the early 1940’s, and repeated many times since, confirm that blue is North America's favorite color family. And why not? Blue has high appeal for both men and women. Another interesting fact is that the degree of preference for blue is high from the start. It increases a bit … [Read more...]