Nearly all consumers are feeling the pinch of inflation, but not everyone is dealing with it the same way. A handful of lucky shoppers notice it, yet they are wealthy enough to ignore it. At the other end of the spectrum are those with limited resources who are postponing purchases. In the middle is … [Read more...]
Cottagecore & Grandmillennial Trends Find a Home in Food
The Specialty Food Association announced its annual sofi™ Award winners last month. A glimpse at the honorees shows how some brand marketers are flaunting their farm heritage. This caught the attention of The Trend Curve team because it connects with a growing consumer interest in living a … [Read more...]