Those who create retail assortments rarely get a full view of what happens to products they develop and select at the fateful point of purchase. Which items really made cash registers ring? Which in-store displays actually swayed customers to buy? Not knowing the answers to these questions can feel … [Read more...]
Halloween 2017 in a Few Words
I recently finished writing a retail reconnaissance report, along with my licensing-genius colleague, Leigh Ann Scharzkopf of Lookout Marketing. While we have created an entire series of these store-check reports, called Taking Stock of Retail™, the subject of this version was Halloween … [Read more...]
Pets and Halloween
When two very popular subjects collide in time and space, the results can be explosively profitable! That’s what’s happening with pet products and Halloween right now. Pets+ Magazine recently reported that pet-related stocks “are crushing it” in the market these days. Bloomberg states, “An … [Read more...]
More Earnings in Your Halloween Goody Bag!
The Trend Curve has always believed in the potential of Halloween. Now we have even more reason to get behind it—and so do you. According to the newest findings of the National Retail Federation, Halloween Spending is expected to reach $8.4 in 2016. This represents 12% year-over-year growth, … [Read more...]
Trends for All of Fall 2017
Type “trends for fall 2017” into a search engine and you’ll see a myriad of autumn apparel. If you’re lucky, your results might include The Trend Curve’s latest Haute Halloween and Fall forecast. Overall, however, the direction out there about fall décor is a gray zone with very little new … [Read more...]
The Spooky Stats Behind Halloween Spending
Halloween may be an ideal time for fortunetelling, but when it comes to what prompts spending for All Hallow’s Eve, unnerving mysteries prevail. For instance, according to the National Retail Federation, Halloween 2012 was the highest retail-earnings year for this ancient Holiday—even though it did … [Read more...]
The Bare Bones of Halloween 2017
Some Halloween icons never seem to die. Take skeletons, for instance; whether they’re on the move or just hanging around, their versatility knows no bounds! Autumn 2017 will, of course, be no exception to this. As fall décor drifts more heavily to the out-of-doors variety, Graveyard Shift—one … [Read more...]
Dino Night
For Halloween 2017, and for kids' décor in general, The Trend Curve team is feeling definite impact tremors from the Jurassic Park revival. Buried in the Earth for some 65-million years and currently the main fuel for all our power needs, dinosaurs are not only reappearing in framed-art prints … [Read more...]
Scary Seas For Halloween 2017
For years, leisurely nautical trends for spring and summer have featured calming images of seabirds and vacationers beach combing for shells. Now a counter-trend that captures the horrifying heights and depths of the ocean seems a likely match for autumn 2017. With today’s rising sea levels and … [Read more...]
Why Did You Buy That?
Each member of The Trend Curve team has a product they like the best. Mine is Haute Halloween & Fall™, because Halloween just happens to be my favorite holiday, hands down. Liz Borsch loves our new kids’ color-and-trend forecast (The Trend Curve Colors™ KIDS 2017) because she adores the world of … [Read more...]