Over the past three years, we have teamed up on a number of seminars and webinars about best practices in retail visual display. If attendance at our June AmericasMart’s Apparel Mart webinar program is any indicator, audiences are appreciating our unique perspective. They are drawn to our combined … [Read more...]
Holiday Trends Q&A
A week or so ago, Tom Mirabile of Springboard Futures and I were interviewed about fourth-quarter seasonal trends. The venue was a webinar hosted by Lenise Willis, Editor in Chief of Gifts & Decorative Accessories magazine. The timing was perfect. My fourth-quarter seasonal forecast, The … [Read more...]
Interview Topic: Seasonal Trends
On Thursday April 23, consumer trend analyst Tom Mirabile of Springboard Futures and I will be interviewed by Gifts & Decorative Accessories’ Editor in Chief, Lenise Willis. In the webinar, “New Seasonal Realities for a Post-COVID World,” our conversation will focus on how today’s health crisis … [Read more...]
Halloween, Harvest and Christmas Will Still Come
Are fourth-quarter celebrations at risk, given the current Coronavirus crisis? That’s a question I’ve been hearing for the past several weeks. It was top-of-mind as I prepared The Return to Happy Holidays™, my seasonal color and trend forecast for Halloween, Harvest and Christmas assortments. If … [Read more...]
Halloween Trend: Gold Metallic
Move over, orange! There’s a new player in town for Halloween. Gold metallic is one of the freshest emerging color trends for October 31. The idea of swapping orange for gold in your Halloween mix may seem odd at first. After all, Halloween is casual and fun, while gold is considered as a … [Read more...]
A Mix of Horror and Fun Midsummer Scream
Because I forecast color and design trends, consumer shows are not normally on my radar. After all, the products shown at consumer events come way too late in the trend cycle to be of any use to forecasts for the industry. But I have learned that this is not necessarily true of Midsummer … [Read more...]
SoCal Halloween
Since moving to Southern California from Minneapolis a few months ago, I have discovered that many elements of décor remain consistent across the miles, yet some things are different. Take Halloween decorating, for example. It turns out that kids here in SoCal love decorating their homes just as … [Read more...]
Lessons Learned from Halloween 2017
Those who create retail assortments rarely get a full view of what happens to products they develop and select at the fateful point of purchase. Which items really made cash registers ring? Which in-store displays actually swayed customers to buy? Not knowing the answers to these questions can feel … [Read more...]
Halloween 2017 in a Few Words
I recently finished writing a retail reconnaissance report, along with my licensing-genius colleague, Leigh Ann Scharzkopf of Lookout Marketing. While we have created an entire series of these store-check reports, called Taking Stock of Retail™, the subject of this version was Halloween … [Read more...]
Pets and Halloween
When two very popular subjects collide in time and space, the results can be explosively profitable! That’s what’s happening with pet products and Halloween right now. Pets+ Magazine recently reported that pet-related stocks “are crushing it” in the market these days. Bloomberg states, “An … [Read more...]