Move over, orange! There’s a new player in town for Halloween. Gold metallic is one of the freshest emerging color trends for October 31. The idea of swapping orange for gold in your Halloween mix may seem odd at first. After all, Halloween is casual and fun, while gold is considered as a … [Read more...]
A Mix of Horror and Fun Midsummer Scream
Because I forecast color and design trends, consumer shows are not normally on my radar. After all, the products shown at consumer events come way too late in the trend cycle to be of any use to forecasts for the industry. But I have learned that this is not necessarily true of Midsummer … [Read more...]
SoCal Halloween
Since moving to Southern California from Minneapolis a few months ago, I have discovered that many elements of décor remain consistent across the miles, yet some things are different. Take Halloween decorating, for example. It turns out that kids here in SoCal love decorating their homes just as … [Read more...]
Lessons Learned from Halloween 2017
Those who create retail assortments rarely get a full view of what happens to products they develop and select at the fateful point of purchase. Which items really made cash registers ring? Which in-store displays actually swayed customers to buy? Not knowing the answers to these questions can feel … [Read more...]
Halloween 2017 in a Few Words
I recently finished writing a retail reconnaissance report, along with my licensing-genius colleague, Leigh Ann Scharzkopf of Lookout Marketing. While we have created an entire series of these store-check reports, called Taking Stock of Retail™, the subject of this version was Halloween … [Read more...]
Pets and Halloween
When two very popular subjects collide in time and space, the results can be explosively profitable! That’s what’s happening with pet products and Halloween right now. Pets+ Magazine recently reported that pet-related stocks “are crushing it” in the market these days. Bloomberg states, “An … [Read more...]
More Earnings in Your Halloween Goody Bag!
The Trend Curve has always believed in the potential of Halloween. Now we have even more reason to get behind it—and so do you. According to the newest findings of the National Retail Federation, Halloween Spending is expected to reach $8.4 in 2016. This represents 12% year-over-year growth, … [Read more...]
Trends for All of Fall 2017
Type “trends for fall 2017” into a search engine and you’ll see a myriad of autumn apparel. If you’re lucky, your results might include The Trend Curve’s latest Haute Halloween and Fall forecast. Overall, however, the direction out there about fall décor is a gray zone with very little new … [Read more...]
The Spooky Stats Behind Halloween Spending
Halloween may be an ideal time for fortunetelling, but when it comes to what prompts spending for All Hallow’s Eve, unnerving mysteries prevail. For instance, according to the National Retail Federation, Halloween 2012 was the highest retail-earnings year for this ancient Holiday—even though it did … [Read more...]
The Bare Bones of Halloween 2017
Some Halloween icons never seem to die. Take skeletons, for instance; whether they’re on the move or just hanging around, their versatility knows no bounds! Autumn 2017 will, of course, be no exception to this. As fall décor drifts more heavily to the out-of-doors variety, Graveyard Shift—one … [Read more...]