Trends at the recent New York International Toy Fair, February 18-21, 2017, were many and varied. The list included Shopkins-like characters depicting cute foods and other household items, lots of mini collectibles, Hatchimals-inspired egg-encased toys, sculptable “sand” and “foam” and so much … [Read more...]
Toy Fair 2016 Top 10 Trends
The 113th North American International Toy Fair, produced by the Toy Industry Association, Inc. opened its doors February 13 - 16. More than 30,600 global play professionals atended (a 16% increase over 2015). The show offered nearly 415,000 net square feet of exhibit space filled with hundreds of … [Read more...]
Toy Fair 2015 Wrap-Up
Trends at the 2015 New York International Toy Fair ranged from paper folding and engineering kits to fabric crafts, while design themes included flat and three-dimensional, bitmap-style imagery and emoticons. The latter reflected the broader motifs of emotions and self-esteem. Project Partners … [Read more...]
Toy Fair 2014 Trends
There were no dominant licenses on the Toy Fair show floor this year. Brands such as Smithsonian, Duck Commander, and Minecraft were scattered about. Strong properties, like Sofia the First and Star Wars, were spotted at a number of booths. The big toy companies tied in with tentpole films (e.g., … [Read more...]