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You are here: Home / Design Thinking / John Maeda: Laws of Simplicity for Design and Business

John Maeda: Laws of Simplicity for Design and Business

January 11, 2011 By Steve Borsch -

One of the “internet TV (ITV) channels” we frequent is one called Fora.TV, a self-described, “…leading online destination for intelligent video programs on the people, issues, and ideas changing the world.” We love it (and many other ITV channels which will come in a future post) because it gives us access to big thinkers in so many disciplines that either directly, or indirectly, impact home trends.

The one below is a discussion of simplicity in design (and in business) by a unique voice, John Maeda, a Japanese-American graphic designer, computer scientist, university professor, and author. His work in design and technology explores the area where the two fields merge. He is the current President of the Rhode Island School of Design.

Listen to his description of the essence of design simplicity and then consider how that affects your own choices. Great food for thought. I should note, however, the irony of the beginning advertisement—and the popup Google Ad which you can click to minimize—and how it takes away from the essence of the video. Somehow this content needs to get paid for, so that’s our price of admission. To remove all ads and have access to full programming, ForaTV also has a Membership for $4.99/month or $49.99/year so you can see full programs and watch live events streamed to your computer.

But even this just over three minute video is worth your time watching!

Filed Under: Design Thinking, Technology  

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