The Trend Curve™

The international authority on color and design trends in home furnishings

  • Home
  • TTC Blog
  • About Us
    • What We Do
    • Consulting
    • About Michelle Lamb
    • The Trend Curve Story
    • The Trend Curve Team
    • Life of a Trend
  • Contact
  • Members (now open)
    • *Member Homepage*
    • Member-Only Posts
    • The Trend Curve for Members
    • Trend Flash™
You are here: Home / Trend / “Art Your Smart”: Customize Color & Pattern for Your Smart Car

“Art Your Smart”: Customize Color & Pattern for Your Smart Car

July 11, 2010 By Steve Borsch -

In one of the most ambitious moves yet by any car manufacturer or regional distributor, smart USA Distributor LLC, a subsidiary of Penske Automotive Group, Inc., is putting the power of creative expression into the hands of all smart fortwo owners with a new program that allows for vehicle customization.

A handful of colors and design from smart USA’s new “smart Expressions” offering

“smart Expressions” offers an unlimited palette of paint color choices and a variety of body wrap designs—the latter are vinyl wraps from 3M which come with a 3 year warranty and are available in either matte or gloss—both of which allow smart fortwo owners to personalize their car so that it’s likely these owners won’t see another one like theirs on the road. Custom exterior colors and wrap designs can be ordered through any smart center dealer in the smart USA network.

Six basic colors are available at no extra charge while ninety-three other colors offered range in price from $1,550 to $1,950. If those colors won’t do it for you and you’d like to have smart USA do their best at matching the color from your paint swatch, Pantone® chip or favorite retro poster, your smart car can sport a completely customizable color through their “Any Color You Want” program.

This sort of programmatic approach to enabling owners to personalize their rides is intriguing and is a model of mass customization we’ll be watching closely. What is possibly even more interesting are the possibilities for dramatically higher levels of personalization through the involvement of third party customizers.

A tropical theme from Smart Car Skins

One such customization shop already delivering vinyl wraps is Smart Car Skins, a Florida “car skins” company. They describe how easy it is to buy and use their skins on their website:

Simply pick out your designs and place your order. We’ll take a new set of body panels, straight from the dealership, apply your Smart Car Skins design to them and ship them directly to you. You can change them out yourself or have a local mechanic help you. It only takes about two to three hours to completely change the look and design of your Smart Car.

When you take your original panels off, you can either store them, trade them or sell them on ebay. You might even want to send them back to us and have a second set of smart car Skins added. You could change your look every few months!

smart USA has clearly delivered on a strategy of personalization that is sure to catch hold and makes me wonder what sort of designs we’ll be seeing coming down the road in the future!

Filed Under: Trend  

Recent Posts

  • Paola Lenti + Campana Brothers = Sustainability With Artistry
  • Color Stories at KBIS
  • Fourth of July Influences on Décor and Food
  • Color Trends from Guimarães Home Fashion Week 2022
  • Trending at Maison & Objet: Valets

Posts by Category

Post Tags

Ambiente Americasmart Animal Skin Asian Style Black and White Ceramic Chelsea Flower Show Christmas Color Copper COVID-19 Design Details & Embellishments DMC Dogs Florals Functionality Geometrics Halloween Harvest High Point Furniture Market Key Items Kids Licensing Lighting Maison & Objet Marble Metals and Metallics Mixed Media Paper Pattern Shape Showtime Spring/Summer Sustainability Tabletop Textiles Texture Thanksgiving Toy Fair Transparency Trendcurveteam Valentine's Day White Wood Trends

Site Menu

  • Home
  • TTC Blog
  • Exclusive Content
  • About Us
  • Contact Us

Sign Up for Email Updates

  • Hidden

Connect With Us!

  • Email
  • Facebook
  • RSS
  • Twitter

Contact Us

The Trend Curve™
16 Penumbra
Lake Forest, CA 92630

Phone: 949-662-1515
Fax: 952-893-1264
Contact us here

Copyright © 2023 · The Trend Curve™ · Trend Staff: Log in