Orange is a color that can get noticed fast when it’s intense and bright. But going forward, it will get noticed in tamer personalities as a trend statement.
That’s because a preference for clay colors—solid and plain or filled with texture—is emerging.
Some of the best new clay tones are saturated, terra-cotta inspired hues that reinforce the advance of the material of the same name in porcelain and ceramic. Others go lighter and pinker, referencing an emerging interest in palettes and patterns relating to the American West. Both types confirm that clay is on the cusp of something significant, starting in 2018 and becoming stronger moving into 2019.
Here are a few favorite clay colors. All of them debuted at recent trade shows in the US and in Europe:
The emerging interest in clay is just one of several shifts in color preferences seen at the late-2017 trade shows. You can learn about all the incoming color directions in the October issue of The Trend Curve. This issue covers new colors/materials/motifs from the Maison & Objet trade fair in Paris, tile trends found at Cersaie in Bologna, textiles trends from Modtissimo in Portugal, the key new directions for outdoor living from Casual Market Chicago and the latest from NYNow.
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