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You are here: Home / Trend / Color / Trend Cards for the Holidays

Trend Cards for the Holidays

May 5, 2006 By Michelle Lamb -

There are lots of trend products I enjoy working on—most of them, really. That’s because I have always been intent on giving the market, especially our customers and subscribers, cost-effective ways to access home furnishings color forecasts and trend information. We do that in many ways through products from The Trend Curve. You can see them throughout our Trend Store.

Our latest is one that is a particular favorite of mine because it is all about color for the Christmas season. ‘Tis The Season Colors™ 2007 – 2008 is brand new and will be released on Tuesday, May 9 to the general public.

There have been lots of changes in how the Holidays are approached. One of the most important is how early consumers begin to think about it, buy for it and decorate around it.

As a consequence, color for the Season really has to integrate with everyday décor in a way that was not required even five years ago. That’s why our new Christmas color forecast has been created so that all of our new colors and metallics (20 new ones) harmonize with The Trend Curve Colors™ 2007. We even drew 13 hues from this forecast into ‘Tis The Season colors for a total of 33 that are right for trends we know will be here for the Holidays.

A big change in this forecast that we are all excited about is the addition of Trend Cards. Because our Christmas color forecast has always been a big seller, we have had the chance to hear lots of feedback. We learned that our subscribers wanted more about the style trends we believe in for the same time period as the color. This is where The Trend Curve really shines, because we ALWAYS—for every color forecast—ensure that the hues we select will work with the trends that are right. That means we establish our style trend forecast before we start thinking about color trends.

This time, we made formalized our trend forecasts for the Holidays and included them in our color forecast. If you purchase ‘Tis The Season Colors 2007 – 2008, please let us know how you like the new cards. If feedback is positive, we will continue with them for future Holiday color forecasts.

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