Because The Trend Curve has a worldwide reputation for accurate trend forecasts and information, I’m often asked which trade shows I consider the best for revealing new trends. Ambiente is always at the top of the list.
Ambiente bills itself as the top international trade fair for consumer goods. But for some people, this is quite a broad definition, so Messe Frankfurt, organizers of Ambiente have wisely broken the goods showcased into three easy categories: Living, Giving and Dining. The Trend Curve’s trend-spotting team makes the trek to Frankfurt, Germany to explore those categories every year.
Throughout the Ambiente fair, we keep an eye out for subtle shifts in how consumers will view their homes in the future. Hints of these changes can be seen in everything from visual display to the words used on signs and packages. Conversations with the product-development and marketing teams that predictably attend Ambiente are another source of insights.
We also comb the stands for new directions in color, materials, textures and surface designs that will drive tomorrow’s décor trends. Ambiente 2015, for instance, revealed an expansion of the green family, broad advances for warm blues, and the first hints of a comeback for purples.
Stone was getting lots of attention, folded and crumpled paper made a trend statement (as did the look of paper) and mixed-media combinations pushed wood firmly into the spotlight. Meanwhile, Millennials were having an impact on cooking and serving products that fit their approach to food prep and entertaining. All this as a new Country Casual trend for kitchen and dinnerware had people of every age talking. (The Trend Curve’s complete trend report about Ambiente 2015 is available in the Trend Store.)
Whether you attend shows to uncover tomorrow’s strategic directions, you’re looking for minute details, or both (like The Trend Curve team), Ambiente should be on your must-see list. With thousands of exhibitors displaying their newest and best products every year, Ambiente is a cutting-edge, trend-spotting venue that is worth the trip every year.
If you are a Member of The Trend Curve’s subscriber family and you would like to schedule a meeting or reserve time with our team during Ambiente 2016, just send email before February 1 to make arrangements. Ambiente 2016 takes place February 12 – 16.
If you can’t get to Ambiente, look for posts about what’s new on Twitter and Instagram (@trendcurve), as well as on Facebook (Facebook.com/TheTrendCurve). Our Trend Album™ trend report will provide even more insights, information and forecasts later in February. Members of The Trend Curve’s subscriber family will receive a Trend Flash™ update with top-line trends from the show floor, have access to exclusive blog posts about trends and products and later, read articles in The Trend Curve.
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For more about Ambiente 2016, click here: