As a color professional you know that color affects purchases and that this knowledge is obvious to everyone…or is it? At The Trend Curve we find our clients and customers experiencing sales increases every single time they update their assortments by utilizing our color forecasts.
The Kissmetrics folks have this fun infographic on their site you might find useful with colleagues as you help them understand why color is such a powerful motivating force.
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.
When we saw this posted today it made us all break in to a grin since marketers like the Kissmetrics folks understand the power of color. We also saw this as yet another validation point for our own focus on color in home furnishings.