Laura, my assistant of five years, is putting together some story boards for one of our clients this week. Yesterday, she asked me to take a look at her Contemporary-themed board to see if I was pleased with the direction she had taken. I was. Laura’s point of view for Contemporary was low profile pieces that are versatile and multi-functional, streamlined and open.
She had highlighted the Loft trend.
Like retro trends, Loft feels youthful and energetic. Yet is foregoes the organic qualities of mid-century forms in favor of a more linear approach. And it eschews the whimsical overtones of 1940’s – 1950’s pieces fort he sophisticated, urban personality of items that work well in today’s metropolitan settings.
Makers like Stanley (Moondance furniture collection) and Frederick Cooper (City Chic lamps) are setting the standard for well-designed pieces that look comfortable in smaller settings like apartments or condos.Lamps have shallow drum shades, night stands and tables tend to have shelves,not drawers. Platform beds and square dining room tables are key items.
This is a trend we believe is just getting off the ground—one with long-term potential, not only for young adults, but for many other consumers as well. As it picks up steam, watch for the retro looks that have been so strong in the past several seasons to recede, leaving Loft style free to build and grow in the three years ahead.