The Trend Curve™

The international authority on color and design trends in home furnishings

  • Home
  • TTC Blog
  • About Us
    • What We Do
    • Consulting
    • About Michelle Lamb
    • The Trend Curve Story
    • The Trend Curve Team
    • Life of a Trend
  • Contact
  • Members (now open)
    • *Member Homepage*
    • Member-Only Posts
    • The Trend Curve for Members
    • Trend Flash™
You are here: Home / Trend / Rethinking Valentine’s Day

Rethinking Valentine’s Day

January 14, 2016 By Janice Carlson -

Koziol

Koziol

Because it’s the third highest-grossing Holiday each year, it’s easy to continue to think of Valentine’s Day as it has been for centuries: a special day for couples in love. But there are some demographics The Trend Curve recommends you keep in mind before creating your next Valentine’s Day collection.

Firstly, over half of adult Americans today identify themselves as being single, having no specific partner. So, romantic love is not the only theme to focus on. The traditional table for two may well need to make room for the table for 10: large groups of Millennials who want to participate in Valentine’s Day celebrations, yet want the day to take on more of the all-inclusive feeling they remember from their grade-school days. It is also these single Millennials who are the biggest purchasers—not of Valentine’s Day cards—but of platonic gifts for this holiday. Greetings, too, are kept on the affectionate, but friends-only level. Think about “To my BFF” and “Thanks for being you!” Use of the word “love” tends to be more generic than romantic.

That table for 10 may also be made up of groups of singles of the same gender, taking the form of a ladies’ night or guys’ night-out on Valentine’s Day. This is usually the crowd for whom the letter X (the symbol for a Valentine’s kiss) primarily means X as in “ex-boyfriend”, ex-wife, etc. They’re often older and wiser than Millennials and they enjoy a bit of romantic cynicism, rather than anything too sentimental or sweet. For them it’s best to replace the traditional Valentine’s Day heart with big blossom-like shapes or round fan decorations. Or the hearts become playful. This group also prefers greeting-card messages that take their cue from famous break-up songs, like “What’s Love Got to do With It?” “Looking for Love in All the Wrong Places” and “Love Stinks!”

For both of these groups, the standard red color of Valentine’s Day should be replaced with white, pinks, metallics and even stripes in these colors.

Mikasa
Mikasa
IVV
IVV
Adams & Co.
Adams & Co.

TTC_Dec2015-smNo matter which Valentine’s Day celebrators you’re targeting, however, there is definitely a trend afoot to make this holiday more welcoming to those who want to commemorate love and friendship, even when it’s not at all romantic in nature.

What else is happening for Valentine’s Day? Become a Member of The Trend Curve‘s subscriber family to find out! Here are a few of the benefits you’ll receive with your subscription:

  • 6 information-packed digital issues per year
  • Up-to-the-minute Trend Flash™ email updates with top-line trends from important markets and trade fairs worldwide
  • An exclusive Members-only blog is a password-protected area that’s just for subscribers
  • $100 off all our regularly priced trend and color products
  • Member-only pre-order savings on new releases
  • Subscribers-know-first email notifications of all new products and sales

Click here to subscribe.

Filed Under: Trend   Tagged With: Color, Millennials, Valentine's Day

Recent Posts

  • Paola Lenti + Campana Brothers = Sustainability With Artistry
  • Color Stories at KBIS
  • Fourth of July Influences on Décor and Food
  • Color Trends from Guimarães Home Fashion Week 2022
  • Trending at Maison & Objet: Valets

Posts by Category

Post Tags

Ambiente Americasmart Animal Skin Asian Style Black and White Ceramic Chelsea Flower Show Christmas Color Copper COVID-19 Design Details & Embellishments DMC Dogs Florals Functionality Geometrics Halloween Harvest High Point Furniture Market Key Items Kids Licensing Lighting Maison & Objet Marble Metals and Metallics Mixed Media Paper Pattern Shape Showtime Spring/Summer Sustainability Tabletop Textiles Texture Thanksgiving Toy Fair Transparency Trendcurveteam Valentine's Day White Wood Trends

Site Menu

  • Home
  • TTC Blog
  • Exclusive Content
  • About Us
  • Contact Us

Sign Up for Email Updates

  • Hidden

Connect With Us!

  • Email
  • Facebook
  • RSS
  • Twitter

Contact Us

The Trend Curve™
16 Penumbra
Lake Forest, CA 92630

Phone: 949-662-1515
Fax: 952-893-1264
Contact us here

Copyright © 2023 · The Trend Curve™ · Trend Staff: Log in