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You are here: Home / Trend / Trend Flash™ Atlanta Rug Market July 2010

Trend Flash™ Atlanta Rug Market July 2010

July 11, 2010 By Janice Carlson -

Trend Flash emails come exclusively to members of The Trend Curve ™ subscriber family with immediate updates from major markets and trade shows around the globe. Douglas Thayer, Editorial Correspondent for The Trend Curve, is in Atlanta for the semi-annual Rug Market. His top-line trends are below. For more details about this show, read the August 2010 issue of The Trend Curve.

Most important:

COLOR

  • Simple tonality reigned supreme
  • Blued Grays staked their claim as the neutral of choice
  • Grayed Purple emerged as a new tonal neutral
  • Magma hues (Red, Orange, Yellow all together) edged toward preferred status
  • Soft, mid-shade Green refreshed neutrals and Blues
  • The been-there/done-that brown/blue story revived on a new lighter, pastel level

MATERIALS AND TEXTURES

  • Modern, retro shag and loop rugs flamed up in importance
  • Wool/silk and wool/rayon combinations remained key in transitional stories
  • Novel yarns—ribbon, seed, eyelash, chunky wool—were woven into fine substrates
  • Hemp and aloe appeared in high, lush pile to increase softness
  • Two-color weave effects created complex fine textures, and read as solids or slightly modulated stripes
  • Atmospheric textures pushed aubrush backgrounds out of the way

PATTERN/CONCEPT

  • Modern and transitional designs shoved traditional aside
  • Morocan, Belgian and Spanish tile designs heated up
  • Tibetan or Nepalese and boxy Oushak weaves firmed up contemporary designs
  • Arts & Crafts went to the next level
  • Axminster looks broke from their traditional roots
  • Classic Navajo patterns in traditional desert colorations returned.

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