At The Trend Curve™, we offer a subscriber benefit called Trend Flash. The idea is that we push top-line trends from every market or trade fair we attend to all of our subscribers via email. We do this as fast as we can, so it’s likely that you will see our Trend Flash on your laptop before the show is over.
Trend Flash always begins with bullet points about color, then we go on to fabrics, materials, forms, themes or patterns. Often, we add a Not-to-be-Missed section, so you can see our favorite trend-right products or patterns before you leave the show.
Subscribers have told us that they appreciate the lower prices reserved for them on our color forecasts, Trend Albums™ and our FutureHome™ CD-ROM, but they say the LOVE the immediacy of Trend Flash.
Last week, I was the one to answer the phone when a potential subscriber phoned to ask about The Trend Curve. When I mentioned Trend Flash, the next question was about which events we cover in that format…
I began to list them, and as I did, I remembered again that weprovide between 20 and 25 Trend Flash updates to our subscribers everyyear. Here are the topics we covered in the past 12 months. Each ofthem has resulted in a Trend Flash email, sent exclusively to oursubscribers:
– Showtime Textiles Market – Spring
– Showtime Textiles Market – Fall
– Heimtextil
– Maison & Objet – Spring
– Maison & Objet – Fall
– Premier
– New York International Gift Fair and Accent on Design – Spring
– New York International Gift Fair and Accent on Design – Fall
– Ambiente
– Atlanta Rug Market
– New York Tabletop Market – Spring
– New York Tabletop Market – Fall
– New York Home Textiles Market – Spring
– New York Home Textiles Market – Fall
– High Point International Furniture Market – Spring
– High Point International Furniture Market – Fall
– New York Home Textiles Market – Spring
– New York Home Textiles Market – Fall
– ICFF: International Contemporary Furniture Fair
– TIFF: Thailand International Furniture Fair
– NeoCon
– ABC Kids Expo
– Magic
– Consumer Electronics Show
– Tendence
We mix up our schedule every year, so there are always new events toadd. If you are a subscriber and we do not yet have your email address,you may want to contact Cathy@TrendCurve.com to have it added to ourdatabase. If you are reading this but are not a subscriber, feel freeto contact Cathy to ask for a sample issue of The Trend Curve. In anycase, both groups might like to see what a Trend Flash looks like. Hereis what we sent from the most recent New York International Gift Fairand Accent on Design:
TREND FLASH™
NEW YORK INTERNATIONAL GIFT FAIR AND ACCENT ON DESIGN
Trend Flash™ comes to you from The Trend Curve™ with immediate
updates from important markets and trade show. Renée Bennett,
Editorial Correspondent for The Trend Curve™, was in New York for
the International Gift Fair and Accent on Design. Her top line
observations from that show are below. The Trend Curve™ will bring
you more details about the key trends from the New York Gift market
in a future issue. Most Notable:
COLOR
Mango/Rose and Terracotta/Pink were inspiring
Chartreuse, Lime and Grass led spirited Greens
Purple and Peacock moved forward royally
Caramels and Browns maintained their strength
White, alone, heralded a fresh, clean statement
Grays emerged cheerfully accented with Brights
Sun-kissed Hues and Blushing Tints looked newest
STYLE AND DESIGN
Lamp bases grew slender and shapely
Tropical ferns and leaves were overgrown
Retro looks became more sophisticated
Sea life themes were grounded in elegant style
Modernized paisleys and brocades emerged as options
Flower power, delicate or decisive, was important
MATERIALS/TEXTURE
Eco-consciousness continued to be raised
Leathers and animal skins were strong in many guises
Dark exotic woods made for dramatic effects
Technology heightened the hand-crafted aesthetic
Pearl accents dripped in colored tints
Melamine got an extreme makeover