Today, Sunday, is a work day this week. FutureHome™: 2010 & Beyond is in layout, so I am staying close by our graphic designer. FutureHome took me weeks to write, as it has since The Trend Curve first debuted the product in the middle 1990’s. That’s because FutureHome is the most comprehensive trend forecast I ever release. It’s so big, in fact, that I only tackle writing it every other year. And it’s an amazing bestseller.
For the newest version, I have written extensively about my color forecast for 2010, and my forecast for neutrals, too (think chameleon for the newest looks). I provided my view of materials shifts and the directives (like form and texture) that will impact home décor broadly. Then I wrote about the themes I feel have significance in 2010 and 2011, including the materials and motifs I believe in for each. I tackle contemporary styles, the new modern take on tradition, global looks, the updated appeal of country styles, looks for kids and even what’s happening in the realm of outdoor décor. Finally, I selected just over 200 images, which makes this the biggest FutureHome ever.
Given today’s uncertain economy, it is more important than ever to have expert advice on which colors, styles and motifs to invest your resources in. FutureHome is meant to provide that helping hand. It was written with the deliberate intention of minimizing risk while guiding manufacturers, retailers and importers in making the best possible assortment selections. We do this by tapping into more than 25 years of trend forecasting expertise to draw our conclusions about trends for the future. Customers who purchased FutureHome in the past have praisied its content and breadth, as well as its easy-to-use CD-ROM format. Many of them have bought each successive version of FutureHome, and are already waiting for the newest one to be released.
If you are a subscriber to The Trend Curve, you have already been emailed to inform you of special pre-order pricing and priority shipment on this trend forecast. If you haven’t yet taken advantage of that opportunity, you can email Janice to do so now, or to ask questions if you have them.
Subscribers will have their pre-orders shipped by January 15. Pricing will revert from the pre-order deal to our regular subscriber rate of $375 on the 16th. That’s when we will let the rest of the world know that FutureHome is ready to go (our subscriber family always knows first!)
If you are not a subscriber to The Trend Curve but would like to order FutureHome, you can still contact Janice, who will process your order on the 16th. Pricing for non-subscribers is $475. But if you subscribe to The Trend Curve when you order, you can enjoy the discounted rate reserved for our subscriber family and order for $375.
Everyone can watch for this product to be available in the Trend Store on our web site by January 16th.