The Trend Curve™

The international authority on color and design trends in home furnishings

  • Home
  • TTC Blog
  • About Us
    • What We Do
    • Consulting
    • About Michelle Lamb
    • The Trend Curve Story
    • The Trend Curve Team
    • Life of a Trend
  • Contact
  • Members (now open)
    • *Member Homepage*
    • Member-Only Posts
    • The Trend Curve for Members
    • Trend Flash™
You are here: Home / Trend / The U.S. Fragrance Market is Strong

The U.S. Fragrance Market is Strong

July 4, 2016 By Trend Staff -

The U.S. home fragrances market registered its strongest growth since 2010 last year, adding over 3%, according to Kline, a worldwide consulting and research firm. Their just-published report, Home Fragrances: U.S. Market Analysis and Opportunities, further reveals that the luxury market enjoyed an even-more-robust 5% increase. Strong portfolios of seasonal or limited-edition scents and vibrant new-product activity are the primary reasons that this segment outpaced the overall category. However, after experiencing flat-to-declining sales in recent years, the mass segment also registered the highest annual growth it has seen in the last five years.

While Bath & Body Works is one of the largest and fastest-growing brands among prestige candles, smaller brands, such as Nest, RibbonWick, Dyptique, and Illume, among several others, are the ones igniting the market with strong, double-digit expansion.

Illume
Nest Fragrances
Scentsy

Candles continue as fragrance-category leaders. That said, wax melts posted the highest compound annual growth rate since 2010, with expansion in the double digits in 2015. Due to the continued demand and focus on wax melts, all other product types in the category, such as fragrance lamps, fragrance oils, and simmerings, continued to register sales declines in 2015. As the popularity of wax melts expands, many new specialty and mass marketers are entering this segment or adding to their portfolios. However, Scentsy remains the category’s market leader, according to Kline.

The diffusers category remains healthy, driven primarily by active diffusers, which includes Bath & Body Works’ Wallflowers and S.C. Johnson’s Glade plug-ins. Within this segment, both mass and luxury brands have performed well.

Filed Under: Trend   Tagged With: Candles, Fragrance

Recent Posts

  • Paola Lenti + Campana Brothers = Sustainability With Artistry
  • Color Stories at KBIS
  • Fourth of July Influences on Décor and Food
  • Color Trends from Guimarães Home Fashion Week 2022
  • Trending at Maison & Objet: Valets

Posts by Category

Post Tags

Ambiente Americasmart Animal Skin Asian Style Black and White Ceramic Chelsea Flower Show Christmas Color Copper COVID-19 Design Details & Embellishments DMC Dogs Florals Functionality Geometrics Halloween Harvest High Point Furniture Market Key Items Kids Licensing Lighting Maison & Objet Marble Metals and Metallics Mixed Media Paper Pattern Shape Showtime Spring/Summer Sustainability Tabletop Textiles Texture Thanksgiving Toy Fair Transparency Trendcurveteam Valentine's Day White Wood Trends

Site Menu

  • Home
  • TTC Blog
  • Exclusive Content
  • About Us
  • Contact Us

Sign Up for Email Updates

  • Hidden

Connect With Us!

  • Email
  • Facebook
  • RSS
  • Twitter

Contact Us

The Trend Curve™
16 Penumbra
Lake Forest, CA 92630

Phone: 949-662-1515
Fax: 952-893-1264
Contact us here

Copyright © 2023 · The Trend Curve™ · Trend Staff: Log in