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You are here: Home / Trend / Valentine’s Day: Tokens of Affection at Brown Thomas

Valentine’s Day: Tokens of Affection at Brown Thomas

February 8, 2023 By Elaine Markoutsas -

One of the happiest outcomes of attending Showcase, the annual trade fair of curated Irish products, is that I also get to shop Dublin’s robust retail scene. Brown Thomas is at the top of my must-see list.

During Showcase, which takes place in mid-January each year, Valentine’s Day is always the focus of this department store’s visual display. And it’s always a treat to see.

This year, displays were more low-key than in the past. For example, there were fewer hearts and balloons (though I loved the glowing hearts hanging from the ceilings). However, there was a killer theme: Tokens of Affection. It ran through beauty, makeup, candies, candles, greeting cards and scents, accompanied by a palette of reds and pinks that showed up in many other products targeted to both women and men.


Below are a few of my favorite Valentine’s Day products and displays, snapped at Brown Thomas’s Grafton Street location just a couple of weeks ago. Among the chocolates, note the conventional alternative from HiP, a Cookies No Cream chocolate bar made with oat milk. The bar is vegan and made with climate-friendly cocoa that is ethically sourced.

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Filed Under: Retail Trends, Trend   Tagged With: Color, Retail Reconnaissance, Trendcurveteam, Valentine's Day

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